Analytics
Sequenz reports reply rate with auto-replies and out-of-office messages taken out, and treats open rate as a soft signal, because Apple Mail Privacy Protection inflates it. The headline number is the one tied to real conversations.
Sequenz is the AI SDR for B2B sales teams in Europe. Analytics shows what its campaigns actually produced.
Every planBenchmark percentile from Growth up.
Reply rate by week excl. auto-replies
Example campaign. All figures are illustrative.
Open tracking became unreliable when Apple Mail started pre-loading images, marking messages as opened whether or not anyone read them. So Sequenz leads with replies from real people.
| Metric | Role | How it works |
|---|---|---|
| Reply rate, excluding out of office | Headline | Auto-replies and out-of-office notices are removed before the rate is calculated, so a wall of holiday responders never flatters your number. |
| Open rate | Context only | Shown and clearly marked as a soft signal. It never decides an A/B winner. |
| Outcomes | What counts | Genuine replies and meetings booked, per campaign and per step. Measured on actions, not impressions. |
It starts at 100 and adds points for every reply and bounce Sequenz analyses, for each pattern it finds in your results (your best template, segment and send time) and, most of all, for every meeting booked. You see your own score from Starter up. From Growth up, you also see your percentile against comparable workspaces.
A reply rate only means something next to a baseline. Benchmarks put your numbers beside comparable senders, so you know whether a result is strong or ordinary for your space. They are aggregate and de-identified: no single sender's data is ever shown.
Open any campaign to see sends, genuine replies, meetings booked, bounces and unsubscribes, with a breakdown per step and the same honest reply rate at the top. Zoom out to compare campaigns and trends on the same definitions.
Every inbound email is sorted by fixed rules into a human reply, an out-of-office notice, a bounce, an unsubscribe or a spam complaint. Only human replies count toward the email reply rate, so holiday responders never inflate it.
Open tracking is off unless you switch it on for your workspace. When it is on, you see opens with Apple Mail Privacy Protection opens taken out by default, and the raw figure beside it.
A meeting counts when someone books through your connected Calendly, from Growth up, or when you mark a conversation as Meeting booked in the inbox.
From Growth up, a step can test up to 4 variants. Each needs at least 200 sends before a check runs, a winner needs p below 0.05, and a test with no winner by 500 sends per variant is called inconclusive. Opens never decide it.
Peers are grouped by industry, offer type and sequence length. A cohort benchmark appears only once at least 50 workspaces are in it, and only aggregate percentiles are stored, never one workspace’s figures.
Because opens stopped being reliable. Apple Mail Privacy Protection loads images for the reader, so many emails register as opened whether or not anyone read them. A reply is a person answering you, so it is the number Sequenz puts first and the only one an A/B test uses to pick a winner.
No. Inbound email is sorted before anything is counted, and only human replies go into the email reply rate. Out-of-office notices, bounces, unsubscribes and spam complaints are kept out. An out-of-office notice also pauses that lead until the date they are back instead of ending the sequence.
Automatically, on reply rate, from Growth up. Each variant needs at least 200 sends before the test is checked, and a winner is declared only at p below 0.05. If no variant wins by 500 sends each, the test is marked inconclusive. You can stop a test early, but you cannot pick a winner by hand.
Starter and every plan above it show your own Intelligence Score. From Growth up you also see your percentile against a cohort of comparable workspaces, once that cohort has at least 50 members. The free trial does not include the score; it starts with your first paid plan.
Every channel shares one sequence, one inbox and one set of safety rules.
All featuresAn honest reply rate, open rate in its place, a Platform Intelligence Score from Starter up and cohort benchmarks from Growth up. Fourteen days, one user, no card.
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